Julien Joseph Roure

Julien Joseph Roure works at Wild Customs Guitars, in the village of Creuzier-Le-Vieux, located in the south of France. He and his 2 colleagues are passionate guitarists-artisans who share a love for vintage and custom work via the “old style.” From the beginning of production down to the tiniest of details, their instruments are made to order for Rock ’n’ Roll.

I’ve always been passionate about guitars and rock’n’roll culture. Building guitars has always been a childhood dream. At WILD CUSTOMS, beyond guitars we also share a passion for all things vintage and collect old cars, old motorcycles, LP’s, adverts of the 50’s & 60’s, furniture etc… We’ve spent a lot of time seeking stuffs in car boot sales. This background does explain the artistic direction of the brand and the vintage spirit of our guitars.